Advertiser support go-to-market study

Establishing performance baselines and optimizing campaign messaging through global advertiser sentiment analysis.

CHALLENGE

A major platform provider sought to establish a baseline understanding of how advertisers perceive and utilize their support options. To refine their outreach, the client needed to evaluate current awareness levels and test various go-to-market (GTM) messaging strategies to ensure their support systems were being marketed effectively to their global user base.

THE GLG APPROACH

GLG designed and administered a targeted online survey to capture high-fidelity insights from active advertisers. The GLG survey team worked in close collaboration with the client to manage the full study lifecycle – from technical survey design and global respondent recruitment to the final analysis of raw data.

The project focused on a niche group of English-speaking professionals who directly manage advertising spend and support interactions.

The study focused on:

  • Baseline Awareness: Quantifying how familiar advertisers are with the current suite of support tools.

  • Perception Mapping: Gathering qualitative-driven feedback on the utility of existing support offerings.

  • Messaging Optimization: Testing different GTM campaign messages to determine which resonated most effectively with independent contributors and managers.

  • Global Scope: Engaging a diverse, global sample to ensure the findings were applicable across different regional markets.

OUTCOME

The results provided a clear summary of current market perceptions, delivered through a detailed analysis of raw data. These findings gave the client a data-backed baseline to measure future marketing success and provided direct evidence for which messaging frameworks would drive the highest engagement.

GLG enabled critical GTM refinement through targeted global access, collaborative survey design, and data-driven sentiment analysis.

Why GLG?

High-Relevancy Population: GLG  recruited a global sample of N=30 advertisers and agency representatives with the specific screening criteria of active spend on the client’s platform, ensuring highly relevant feedback.

Collaborative Execution: The GLG team worked as an extension of the client’s internal team, providing hands-on support and ensuring the survey logic addressed every strategic objective.

Actionable Messaging Insights: By exploring specific GTM messaging options, GLG provided the client with the clarity needed to transition from general support to optimized, campaign-ready marketing.

Efficiency and Speed: With a streamlined 15-minute survey length, GLG maximized respondent conversion rates while delivering deep insights within a compressed timeline.

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As The World’s Insight Network, GLG connects clients to the subject-matter experts who can provide real-world insights to make informed decisions. Our team of professionals work with you to create a tailored approach that identifies, assesses, and answers your questions on your timeline. We bring the power of insight to every great professional decision.