Corporate Functions

Campaign Manager, APAC

Experience Level: Mid

Job Summary

GLG is seeking a APAC Campaign Manager to oversee marketing campaigns for the organization to ensure they are effective and carried out according to the company’s goals.  This role will sit in the APAC Marketing team and deploy and manage multiple multi-channel campaigns to drive engagement and demand for GLG’s full product suite. The ideal candidate will have an understanding of B2B marketing, strong analytical skills and an open-minded approach to testing marketing tactics.

This role can be based in Singapore or Hong Kong.

Primary duties include (but are not limited to):

  • Planning a variety of email marketing campaigns to support GLG offerings
  • Managing all campaigns from beginning to end ensuring they meet the target objectives
  • Working closely with the BU Marketers and broader Global Marketing team on campaigns and reporting
  • A/B Testing campaigns to trial new ideas for effectiveness
  • Reporting campaign results and return on investments
  • Making recommendations for changes and updates to campaigns and internal systems based on data and findings
  • Working to strict deadlines and KPI’s as set by the Marketing team
  • Aligning with APAC stakeholders and Global Marketing Operations team on strategy

An ideal candidate will have the following:

  • 3-5 years’ experience working on a variety of demand generation campaigns from inception to completion
  • Basic understanding of financial markets
  • Strong technical and analytical ability
  • Eye for customer experience and campaign design
  • Marketing platform experience (Marketo preferred, Marketo Certified Expert (MCE) is a plus)
  • CRM system experience (Salesforce preferred)
  • Google Analytics experience
  • Strong understanding of HTML
  • Strong stakeholder management experience across sales, marketing, technology and product teams
  • Relevant industry experience gained from a similar company would be a strong advantage
  • An ability to work to organizational deadlines and KPI’s

About GLG / Gerson Lehrman Group

GLG is the world’s insight network. Our clients rely on GLG’s global team to connect with powerful insight across fields from our network of approximately 1 million experts (and the hundreds of new experts we recruit every day).

We serve thousands of the world’s best businesses, from Fortune 500 corporations to leading technology companies to professional services firms and financial institutions. We connect our clients to the world’s largest and most varied source of first-hand expertise, including executives, scientists, academics, former public-sector leaders, and the foremost subject matter specialists.

GLG’s industry-leading compliance framework allows clients to learn in a structured, auditable, and transparent way, consistent with their own internal compliance obligations and the highest professional ethical standards. Our compliance standards are a major competitive differentiator and key component of the company’s culture.

To learn more, visit www.GLGinsights.com.

Gerson Lehrman Group, Inc. (“GLG”) is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, race, religion, color, marital status, disability, gender, national origin, sexual orientation, veteran status, or any classification protected by federal, state, or local law.

EEO Policy Statement

Gerson Lehrman Group, Inc. (“GLG”) is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, race, religion, color, marital status, disability, gender, national origin, sexual orientation, veteran status, or any classification protected by federal, state, or local law.