Make sure you’re working on the right thing at the right time

Innovations fail when a product idea and the customer demand do not match. Because market needs and pain points evolve rapidly, the risk of investing resources into unneeded products or features increases. The only way to know if a new product will resonate with potential buyers is through unbiased customer feedback.

Remove uncertainties along your product development journey 

Innovating products and services is inevitably accompanied by risk. But when uncertainties are swiftly removed or managed, this risk is manageable. Will your product meet a critical need? Will customers truly value your solution? Putting your concept to the test will give you confidence to justify further investments.

Use customer insight to refine and optimize your plans 

When testing your concept with customers, you can also uncover your value proposition’s strengths and weaknesses. Which benefits and features excite customers? Which can be omitted for cost-saving purposes? First-hand feedback provides the insight you need to build the best possible product.


Why GLG?

GLG’s concept testing methodology is specifically designed for the assessment of products across a variety of sectors, including business services, technology, medical devices, and pharmaceuticals. Our approach reflects how stakeholders evaluate new ideas and products, considering both pros and cons to make a final choice.

Our global network provides access to approximately 1 million decision makers, senior executive perspectives, and their most important influencing factors.


Spotlight: Find out how GLG helped a global medical technology company test a new concept by integrating the best of qualitative and quantitative research. Download case study here.

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How to get started

If you need to validate your value proposition at speed, GLG can help guide the way. We will execute your survey and, in less than a month, deliver results though an online dashboard. Your personal research experts will lead you through the entire process.