Explore Product Development Insights
Get Value-Based Pricing Right
Establishing the right price isn’t easy. Explore how value-based pricing can help you focuses on optimally monetizing a brand’s value.
When to Test Your Value Proposition
If you’re developing a product, concept testing is an important and essential step to ensure your value prop is this best.
Six Steps to Bring New Tech to Market
Bringing a new technology to market can be difficult. This six-point system helps find the best market for your technology as quickly as possible.
What Is Conjoint Analysis?
Conjoint analysis is a powerful form of value-based pricing most often used for new product and feature pricing, along with determining the best feature and benefit mix.
What Effective Concept Testing Requires
Product development needs systematic safeguarding against the risk of failure and customer insight is key.
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