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GLG for Advertising & Public Relations

Expand your capabilities to win new business and achieve the best outcomes for your clients.

The Power of Insight

Every day, leading advertising and public relations agencies work with GLG to get the firsthand expertise they need to solve their clients’ most complex challenges.

How We Work

When faced with a client challenge, it can be hard to know where to start. GLG helps advertising agency and public relations professionals gather information and expert insight to deliver optimal client outcomes and win new business.



Win New Business

Pressure-test your pitches and win new business by preparing with an expert in your prospect’s industry.

Voice of Customer Research

Conduct voice-of-customer research with GLG’s panel of experts to deliver the best recommendations for engaging your client’s audience.

Industry Deep Dive

Gain an understanding of new industries quickly by speaking with leading subject-matter experts in the field.

Message Testing

Develop, test, and validate your messaging with experts or targeted panels to provide the best outcome for your client.

How to Leverage GLG for Strategic Advertising and PR Initiatives
Focus Groups

Gather virtual qualitative insights in a small-group format where professionals participate in a real-time, moderated discussion.

Tap into this capability to:

  • Discover unmet user needs
  • Understand the decision-making criteria of key user groups
  • Message-test around products, features, or apps
  • Gather reactions to concepts during early stage development

Read how an agency client gathered feedback from virtual focus groups to inform a client’s messaging strategy.

Online Discussion Boards

Gather unbiased insights in a private, moderated forum where a targeted group of respondents can comment on your prompts and react to your content.

Tap into this capability to:

  • Get nuanced feedback on the decision-making criteria of key buyer and user groups
  • Test the messaging of marketing materials
  • Discover unmet user needs

Read how an agency client ran an online discussion board to gather input from IT decision-makers on digital connectivity.

Panel Discussions and Advisory Boards

Gather insights from executive-level decision-makers and key opinion leaders through virtual panel and moderated small-group discussions.

Tap into this capability to:

  • Gain a deeper understanding of market conditions and trends
  • Discuss topics of interest internally or across a small group of clients, prospects, or business partners
  • Map strategy to the evolving needs of your clients

Read how a client used a virtual panel to discuss workplace trends in a corporate event.

Pitch/Senior Advisor Support

Engage senior advisors to pressure-test your new business pitches and support your engagements with a deeper bench of expertise.

Tap into this capability to:

  • Enhance your pitches to win new business
  • Differentiate your project proposals with an adviser to extend your team
  • Work with senior experts for the duration of your client engagement to drive your work forward

Read how clients leverage senior advisors for project support.


Gather and present industry and learning and development insights to your clients, employees, or business partners.

Tap into this capability to:

  • Stream learning events for your employees
  • Host a new-hire training series
  • Bring different speakers in to present to your firm virtually

Read how a client used a webcast to discuss the impact of COVID-19 on supply chains.


GLG works with clients to create bespoke learning programs to help support professional development.

Tap into this capability to:

  • Conduct targeted industry trainings
  • Hold personalized, off-the-shelf soft skills trainings
  • Host aspiring partner and business events

Read how an agency client used a workshop to inform their new business pitch.

Network Members

Our global Network Member network includes more than 900,000 top professionals across all geographies and industries


Technology, Media & Telecom Experts


Energy & Industrial Experts


Healthcare Experts


Business Services & Financial Experts


Economic, Regulatory Affairs & Legal Experts


Real Estate Experts


Financial Analysis & Accounting Experts


Consumer Goods & Services Experts

Check out the latest insights from Advertising & PR engagements
Understanding the Landscape for Retail Shipping and Logistics
Gaining Insights on Student Housing Connectivity
Measuring the Perception of COVID-19 Testing Through Focus Groups

Contact Us

Want to speak with a specific expert? Get in touch with us to connect to our network of more than 900,000 professionals across all industries.

Thank you for contacting GLG, someone will respond to your inquiry as soon as possible.