Developing Video Campaigns: Best Practices to Boost ROI by Khalid El Khatib, VP of Marketing at GLG

By Khalid El Khatib, Vice President, Marketing at GLG Even 15 years ago, combining video and marketing meant commercials. Doing them can be expensive, elaborate, and remarkably inefficient. As video moved far beyond the TV screen, it gave marketers new options to engage clients, employees, and others. This is especially important for B2B marketing, where […]